We may live in a time where even the great Buck Rodgers would call things ‘Whiz-bang’. The technology we live with inundates our life, and in some ways, defines us. If you have a business or service, though, it’s important not to forget the past: even in the Perth area of Australia, people still read classifieds to find services or businesses. People feel the paper in their hands, and are calmed: it’s a familiar feeling. Especially for businesses and services aimed at older folks in the Perth, Australia area, Perth Classifieds are valued asset to advertise: the older among us like to hearken back to their youth, and holding a newspaper does that.

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    There’s an art to advertising, even in something as simple as a classified ad. When you master this skill, or have access to a master of this skill, classified ads can become a very strong source of traffic into your business, either online or in foot. There are a few tips and pointers to follow when crafting a classified ad; if you follow this advice, you’re guaranteed to make an engaging and effective ad.

•    First, choose your words carefully. You’re limited character-wise, you want to get all the information you can across without telling your customers everything. You’re using this ad to build a connection with your customer base, not as a substitute for calling your business and asking for information.
•    Look for effective and descriptive pictures to use in your ad. Pictures tell a thousand words, even in black and white, and you’ll see a much larger return on your investment if you make your ad look professional. To many people, looking professional means using pictures to help illustrate your business.
•    Know your target audience and use appropriate language. As an example, in the Perth, Australia area, it’s usually older people who read classifieds. It would be wise, then to stay away from more contemporary slang and jargon, and communicate in a manner that’s effective with them.

There are as many ways to advertise in classifieds as there are ideas out there. These are just a few tips: do what you want, use your advertisement as your canvas. The advice I’ve given you today is only a guideline, not a hard, fast rule. If you see a situation where you should go against this advice, do it: remember, you’re the boss, so make your advertisement into what you want.

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